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The Last Column

Sparking a movement around the human cost of journalism. Made at Fred & Farid NY for the Committee to Protect Journalists.

Turning slain journalists’ last articles into a lasting memorial.

1,337 journalists have been killed in action over the last two decades, as tracked by the Committee to Protect Journalists (CPJ).

To highlight the urgency of this issue, we turned to a haunting symbol those journalists all had in common: their final article.

Recognized with a Pulitzer Prize invite, 2x D&AD wood pencils, and coverage by TIME, CNN, Buzzfeed, Al Jazeera, MSNBC & more.

Our book, published with HarperCollins, featured 24 journalists’ last columns in their entirety.

And to pay tribute to the full spectrum of journalists killed in recent history, we put all 1,337 of their names on the cover.

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The final page passed the responsibility on to the reader: Their legacy is now in our hands.

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The narrators they would have wanted.

We partnered with renowned war photographer Ron Haviv to interview journalists’ friends and family—and have them read their loved ones’ last columns one last time.

Counting to 1,337… one name at a time.

We created a haunting logo animation to honor these slain journalists—and left an empty space in the middle to represent the many columns never to be written.

Our logo unified competing media outlets and journalists across the country.

After the campaign launched, we were approached by The New York Times, The New York Post & The Washington Post to highlight our logo in their publications. We said yes, obviously.

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🧠 Made with Kate Kim under Laurent Leccia at Fred & Farid.

⚡ Directed by Ron Haviv, edited by Matt Hartman, and animated by Bullpen.