Introducing hard seltzer to local markets with the help of local legends.
In every city, there’s someone everyone just sort of… knows about. An old lady who’s always on horseback. A chubby Elvis impersonator. Someone named “Iguana Jackson.”
To introduce new Topo Chico Hard Seltzer to markets across Texas, we found several towns’ local legends… and brought them to life with Mexican-inspired magical realism.
Covered by AdAge.
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Esperanza Martínez of Greenville, TX
Esperanza faces down bulls for a living. It’s only fitting she tamed one to kick her a can on command.
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Roni Zulu of Austin, TX
Roni is an stylish, multi-talented falconer. What helps him relax? You guessed it—the product we’re advertising.
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Sheila Youngblood of Round Top, TX
Sheila owns many, many hats. There’s a non-zero chance any one of them could contain a can of hard seltzer.
