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A Sound for Every Feeling

A contextual OOH campaign giving sound to hundreds of the world's most specific feelings. Made at Rethink NY for Epidemic Sound.

Going all in on emotion to promote… a stock music library?

Stock music site Epidemic Sound has more than 20,000 stock music tracks.

So we set out to prove that if you can feel a feeling, you can find the perfect track for it on Epidemic.

Recognized with a silver Cannes Lion, a gold London International Award & coverage by AdAge and Little Black Book.

502 stock tracks brought to life 502 feelings across NYC, LA & London.

And… what’s that? A case study to tell you all about it?

Some of my favorite OOH from around New York City.

Some of my favorites from Los Angeles.

And some from London.

Finally, a few of my favorite banners from The Internet (TM).

🧠 Made with Ross Wolinsky & Ashley Veltre under Tara Lawall & Daniel Lobatón at Rethink NY.

⚡ Content capture by Josh Charow & Maili Renee.