When we’re tired, everything feels like an uphill battle.

In partnership with performers at the top of their professions, our films dialed up the drama of fatigue—before a water break brought things back into focus.

Covered by Yahoo and Bevnet.

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NBA All-Star Jimmy Butler 🏀

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Young NFL phenom Justin Fields 🏈

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And multi-platinum recording artist Tate McRae 🎤

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🧠 Made with Vanessa Bittante under Marco Howell at Droga5.

⚡ Directed by Sergi Castellà, shot by Minka Farthing-Kohl & edited by Paul O’Reilly.