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Stop For Nothing

Visualizing the feeling of mental and physical fatigue, before a pause brings everything back into focus. Made at Droga5 NY for Essentia Water.

Visualizing the feeling of mental and physical fatigue.

The more tired we feel, the more warped and imposing the world appears. A hydration break can bring it back into focus.

To show this, we shot 3 visually-driven stories through the eyes of Jimmy Butler 🏀, Justin Fields 🏈, and Tate McRae 🎤.

Covered by Yahoo and Bevnet, whatever the hell that is.

🧠 Made with Vanessa Bittante under Marco Howell at Droga5.

⚡ Directed by Sergi Castellà, shot by Minka Farthing-Kohl & edited by Paul O’Reilly.