Is it a bolo tie? Yes. Is it a reusable straw? Also yes.

When we launched the platform Legends Never Stop Refreshing for Topo Chico Hard Seltzer, we had to… never stop refreshing things.

So we refreshed how people drink our product, transforming the Texan bolo tie into a reusable straw with fashion brand Neon Cowboys.

Covered by Thrillist and Hypebeast.

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No rocking horse left behind.

My creative partner Vanessa & I had the privilege of directing the fashion photoshoot. Rocking horses, spotlights, cacti, and a vintage saddle included.

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🧠 Made with Vanessa Bittante & Nod McFall under Michael Kleinman, Bernardo González & Karen Short at Droga5.

⚡ Designed by Maddie Bone, manufactured by Neon Cowboys, photographed by Paul McGeiver & directed by me.