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Son of Milan

Making good on Edison’s solar prediction, one hundred years later. Made at Droga5 NY for Enphase Energy.

Making good on Thomas Edison’s solar prediction… on the roof of his childhood home.

After democratizing energy with the lightbulb, Thomas Edison told Henry Ford, “I’d put my money on the sun. What a source of power!”

100 years later, Enphase fulfilled that prediction with the first truly affordable solar energy system. To celebrate, we launched it… on the roof of Edison’s childhood home.

Covered by Yahoo.

An epic ode to the evolution of power.

We shared the journey of the light bulb in a film directed by rubberband & filled with licensed archival footage from the Edison Foundation.

We overhauled the Edison Museum, from the roof to the gift shop.

Solar installation on the museum was finally completed in 2024—and, to our surprise, so were solar t-shirts in the gift shop.

🧠 Made with Ben Brown, Ben Muckensturm, Flo Marquardt & Lucas Tristão under Paul Meates & Karen Short at Droga5.

⚡ Launch film directed by rubberband, shot by Albert Salas, and edited by Nate Katz.