Honoring New York’s heroes in the most New York way during the week of 9/11.
Walk into any New York City pizza shop, and there’s a good chance you’ll see a wall filled with celebrity photos.
In September 2024, we partnered with the FealGood Foundation to temporarily replace those photos with ones of surviving 9/11 first responders.
Covered by CBS News, FOX, ABC News, New York Nico, Patch, amNewYork, Muse by Clio & AdAge.
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Six pizzerias. One cause.
Rival pizzerias Lombardi’s, John’s of Bleecker, Prince Street Pizza, Patsy’s Pizzeria, Juliana’s & Paulie Gee’s Slice Shop all transformed their walls to share these responders’ stories.
